The first three seconds decide the ad. Most briefs leave them to luck.
Lose the viewer before second three and nobody sees the product. Tick what happened this month.
Brief from hooks other supplement brands have already paid to run, and your creator starts from proof instead of a blank line.
Brief from hooks other supplement brands have already paid to run, and your creator starts from proof instead of a blank line.
From blank brief to first line in four taps.
- 1
Search what you sell
Type sleep, creatine, bloating or GLP-1. You get the hooks supplement brands have been running, word for word.
- 2
Narrow to your product
Gummies, creatine, greens, GLP-1 and ten more, each with its own count. Gummies alone has 613.
- 3
Put the proven hooks first
Sort by how long each ad has been live. A hook a brand has paid for over six months outranks one that launched last week.
- 4
Make it yours
Most hooks come with a fill-in template. Drop in your product, copy the line, paste it into the brief.
- 14-day refund
- One payment
- Nothing renews
Try it on 15 real hooks.
Search one word you'd put in a brief. The longest-running ads come first.
1,769 more supplement hooks inside, with templates and links back to the real ads.
Get the Hook Library for $19The hooks brands use most aren't the ones they run longest.
Story openers are the second most common hook we read (118 ads) and run a median 30 days. Hooks that lead with one specific result are rarer (38 ads) and run 70.5 days.
Median days live by hook type, from 1,428 supplement ads still running when we read them in the Meta Ad Library. The six longest-running types and the five most used. Tap a hook type to see what it is.
Brief the hook types brands keep paying for, and less of your test budget goes on the ones they drop.
Type your product. Get four hooks ready for the brief.
Each template comes from a real supplement ad that has run for months. Your version hasn't run yet, so test it like any new creative.
Some hooks come with all three: on-screen text, voiceover and visual.
Your creator gets the line, your editor gets the on-screen text, both from the same ad.
19 supplement hooks have all three so far (294 across the whole library). The rest give you the spoken line word for word, which is what the Ad Library records.
Hook Facts
By product
Read from the Meta Ad Library. A creatine gummy counts under Creatine and under Gummies.
Whatever you sell, the hooks are already written.
Pick your category. Start from the hooks brands in it are paying for right now.
613Gummies
222Creatine
216Greens
137Gut health
75Protein
Plus GLP-1, women's and men's health, sleep, collagen, electrolytes, nootropics and kids.
Monday's brief, two ways.
Without the library
Hook: “Can't switch off at night? These sleep gummies help you drift off faster.”
With it
Hook: “We heard these things can knock you out in under an hour. Let's find out. We're just sitting here watching Stranger Things.”
From a sleep gummy ad that had been live 208 days when we read it.
Same product, same creator. Only one of these has six months of another brand's spend behind it.
$19. Once.
That's about a cent a hook, for 1,784 of them. No subscription to remember to cancel.
With it you can
- Hand your creator the exact first line, plus the real ad it came from.
- Test hooks other supplement brands have already paid to run before you gamble on a new one.
- See how long a competitor's hook has been live.
You get 1,784 supplement hooks, 1,725 with days live, 1,681 fill-in templates and 34 hook frameworks explained.
- 14-day refund
- One payment
- Nothing renews
Your login arrives by email straight after you pay.
14 days or your $19 back.
Use it for 14 days. If it doesn't give you a first line you'd put in a brief, email hello@shaanks.com and we'll send the $19 back. No form, no call.
Sell more than supplements? Every niche is $29: 9,041 hooks across 22 niches, supplements included. Pick it at checkout, or upgrade later for the $10 difference.
What founders say
My briefs used to say “make the hook catchy”. Now I paste three hooks that ran past 90 days and let the creator pick the one that sounds like them.
The days-live sort is the part I use. I stopped copying competitor ads that turned out to be a week old.
Our editor works straight from the templates now. I don't get “what should the hook be?” messages at 10pm anymore.
Sample quotes shown until real customer quotes are in. Avatars are illustrations, not customers.
15 free spots for supplement founders.
We're opening the full library, every niche, to 15 supplement brands for free. Each one also gets a complete audit of their live ads within 2 working days.
Who it's for
- Founders, co-founders and marketing or growth leads at a supplement brand
- Doing $50k+ a month in revenue, or spending $10k+ a month on Meta
How it works
- Apply in seven taps. It's the same quiz as everyone else.
- We read every application ourselves. Nobody gets in automatically.
- If you're in, your login arrives by email. After a week we ask for your honest review, and your access doesn't depend on what you say.
15 spots, approved one by one
Not a fit? You'll hear straight away, and the supplement library is still $19.
Get the Hook Library for $19Built by an ad studio. Made for DTC brands.
Shaanks makes ads for supplement brands. We built this library for our own briefs: hooks pulled from the Meta Ad Library, transcribed word for word, sorted by how long the ad has run and linked back to the real ad.
Questions
What exactly do I get for $19?
Your own login to the supplement library: 1,784 supplement hooks you can search, filter by product, sort by days live and turn into your own line with a template. One payment, no subscription.
I sell more than supplements. Can I get every niche?
Yes. Every niche is $29: 9,041 hooks across 22 niches, from skincare and haircare to pets, home and apparel. Choose it at checkout. If you start with supplements, you can upgrade from inside the library for the $10 difference.
I already write good hooks. What does this add?
Proof of what lasted. Before you borrow a competitor's opening, you can see how long their ad has been live. And on the weeks you write ten briefs instead of one, 1,681 templates are ready for your product.
Isn't this just a swipe file?
A swipe file keeps the whole ad, and you still have to work out which three seconds did the work. Here the first line is already pulled out, nearly every one links to the real ad, and most show how long that ad has been live.
Does a long run mean the ad worked?
It means the brand kept paying for it. Few brands do that for months with a loser, but treat it as where to start testing and let your own numbers decide.
Where do the hooks come from?
Paid supplement ads in the Meta Ad Library, plus a few organic reels our team saved, which are marked as reels.
Are any hooks risky to run?
Some hooks are crude or make health claims. They're all in the library, and each of those 208 carries a warning, so you know Meta may reject it before you brief it.
Do hooks come with on-screen text and visuals?
Where the source recorded them, yes: 19 supplement hooks today. Most carry the spoken line word for word, because that's what the Ad Library gives us.
Will it work for my product?
It covers gummies, creatine, greens, GLP-1 and weight loss, gut health, women's and men's health, sleep, collagen, electrolytes, nootropics, protein and kids. If you sell something next door, the templates are written to take your product.
How do I get in? Can I start today?
Yes. Your login arrives by email straight after you pay. The library runs in your browser on a phone or laptop, so there's nothing to install.
Why is there a quiz before I pay?
Seven taps. Your first answer decides what your library opens on, so you land on hooks for your product, not everyone's.
What if it's not for me?
Email hello@shaanks.com within 14 days and we refund the $19.
Write tomorrow's brief from hooks your competitors already paid to test.
- 14-day refund
- One payment
- Nothing renews
14 days or your $19 back.
Email hello@shaanks.com within 14 days and the money comes back. No form, no call.