The first three seconds decide the ad. Most briefs leave them to luck.
It's late, the creator wants the brief by morning, and the line after “Hook:” is still blank. Tick what happened this month.
Nearly every hook in the library shows how long its ad ran, so the first line starts from something that lasted.
From blank brief to first line in four taps.
- 1
Search what you sell
Type sleep, creatine, bloating or GLP-1. You get the opening lines brands paid to run, word for word.
- 2
Narrow to your product
Gummies, creatine, greens, GLP-1 and ten more, each with its own count. Gummies alone has 613.
- 3
Sort by how long it ran
Hooks carry the days their ad stayed live, so the ones still running after six months rise to the top.
- 4
Make it yours
Most hooks come with a fill-in template. Type your product into the orange slots and copy the line into your brief.
One payment. Your own login. 14-day refund.
Try it on 72 real hooks.
A slice of the supplement library, longest-running first. Search it the way you'd search the real thing.
1,712 more supplement hooks inside, with templates and links back to the real ads.
Get the library for $19What brands use most isn't what lasts.
In the 2 October read, story openers were the second most common shape (118 ads) and ran a median 30 days. Openers built on one hard number were rarer (38 ads). They ran 70.5.
Median days live by opening shape. Supplement ads still running on 2 Oct 2026, Meta Ad Library, n = 1,428. The six longest-lasting shapes and the five most used. Tap a shape to see its longest-running hook.
Type what you sell. Get four first lines built on shapes that ran.
These are drafts on proven shapes. Nobody has run your version yet, so test it like any new ad.
Where the source recorded it, a hook comes in three parts.
That's 19 of the 1,784 supplement hooks so far (294 across the whole library). The rest carry the spoken line word for word, which is what the Ad Library records.
Hook Facts
By product
Read from the Meta Ad Library, July to October 2026. Counts as of 3 Oct 2026. A creatine gummy counts under Creatine and under Gummies.
Monday's brief, two ways.
Without the library
Hook: something catchy about sleep. Maybe open with a question?
With it
Hook: “We heard these things can knock you out in under 20 minutes. Let's find out.”
Shape: timeline trial. Its ad ran 208 days.
$19. Once.
That's about a cent a hook, for 1,784 of them. No subscription to remember to cancel.
With it you can
- Start every brief from an opening line a brand kept paying for.
- Hand your creator the exact first sentence instead of “make it catchy”.
- Check how long a competitor's opener ran before you borrow it.
You get 1,784 supplement hooks, 1,725 with days live, 1,681 fill-in templates and 34 opening shapes explained.
14-day refund. One payment, nothing renews.
Get the library for $19Your login arrives by email straight after you pay.
Use it for 14 days. If it doesn't give you a first line you'd put in a brief, reply to your receipt and we'll send the $19 back. No form, no call.
Sell more than supplements? Every niche is $29: 9,041 hooks across 22 niches, supplements included. Pick it at checkout, or upgrade later for the $10 difference.
What founders say
My briefs used to say “make the hook catchy”. Now I paste three hooks that ran past 90 days and let the creator pick the one that sounds like them.
The days-live sort is the part I use. I stopped copying competitor ads that turned out to be a week old.
Our editor works straight from the templates now. I don't get “what should the hook be?” messages at 10pm anymore.
Sample quotes shown until real customer quotes are in. Avatars are illustrations, not customers.
Built by a studio that makes supplement ads.
Shaanks makes ads for supplement brands. We built this library for our own briefs: hooks pulled from the Meta Ad Library, transcribed, sorted by how long its ad ran and linked back to the real ad.
Questions
What exactly do I get for $19?
Your own login to the supplement library: 1,784 supplement hooks you can search, filter by product, sort by days live and turn into your own line with a template. One payment, no subscription.
I sell more than supplements. Can I get every niche?
Yes. Every niche is $29: 9,041 hooks across 22 niches, from skincare and haircare to pets, home and apparel. Choose it at checkout. If you start with supplements, you can upgrade from inside the library for the $10 difference.
Isn't this just a swipe file?
Swipe files keep the whole ad, and you still have to work out which three seconds did the work. Here the first line is already pulled out, nearly every one links to the real ad, and most show how long that ad kept running.
Does a long run mean the ad worked?
It means the brand kept paying for it. Few brands do that for months with a loser, but treat it as where to start testing and let your own numbers decide.
Where do the hooks come from?
Paid supplement ads in the Meta Ad Library, read in July and October 2026, plus a small set of organic reels our team saved, which are marked as reels.
Do hooks come with on-screen text and visuals?
Where the source recorded them, yes: 19 supplement hooks today. Most carry the spoken line word for word, because that's what the Ad Library gives us.
Will it work for my product?
It covers gummies, creatine, greens, GLP-1 and weight loss, gut health, women's and men's health, sleep, collagen, electrolytes, nootropics, protein and kids. If you sell something next door, the templates are written to take your product.
Why is there a quiz before I pay?
Seven taps. Your first answer decides what your library opens on, so you land on hooks for your product, not everyone's.
What if it's not for me?
Reply to your receipt within 14 days and we refund the $19.
Your next brief starts with a hook that kept running.
One payment. Your own login. 14-day refund.